By providing consistency and governance for their dataset, Heap helps teams avoid falling into silos, which tends to happen when using tools that require manual tracking, like Amplitude. Heap’s new Data Engine is also hugely beneficial for companies planning for the future. Heap can pull in data from over 20 third-party integrations, including Shopify, Salesforce, and more, which adds to the breadth of information available to you. When using the autocapture feature in Heap, there’s no need to organize tags or ask engineering to add new ones. The platform automatically collects data on everything users do, including which channels drive them to your site, which behaviors lead to conversion, and how different users and groups of users engage with your product. The big difference is that to do this Heap requires only a single javascript snippet. Like Amplitude, Heap makes it possible to track user behavior throughout the customer journey. Optimize conversions across channels and platformsĭrive engagement in your product and website Heap Connect to automatically bring data into your data warehouse This quality alone makes it a great option for users who want the breadth of Amplitude’s features without the complicated implementation and maintenance that come with it. Instead of requiring engineers to set up detailed custom event tracking, Heap autocaptures all data on user activity from the start. Heap solves a major shortcoming of Amplitude and many of its alternatives have-manual tracking. Heap is a product analytics platform that helps you understand how and why customers engage with your product and website. To help you avoid these issues, we’ve analyzed ten alternatives to Amplitude. For this reason, companies with fewer technical stakeholders may be looking to switch. There are plenty of options for slicing and dicing data in the Amplitude UI, but the tool offers limited connectivity with common warehouses. In addition, enterprise and other larger companies who want to move their behavioral data into a data warehouse, or to blend it with other data in a BI tool, may encounter difficulties. No matter what tier you choose, non-analysts may find Amplitude overwhelming even after it’s set up. Managing Amplitude takes significant resources If you have the budget, however, the first paid tier of Amplitude has a strong set of behavioral and predictive reports to help cut through the noise. While Amplitude does offer a free version, the jump to the next pricing level is significant. This makes it difficult to keep events and analyses consistent as your site evolves, making Amplitude particularly difficult for companies whose customers make recurring purchases or subscribe to a service over long time periods. If your site changes, or you decide to track additional events, it takes significant work to get Amplitude to associate your new events (a new “Buy” button, for example) with your old ones (your old “Buy” button). There’s no flexibility in adding new eventsĪnother issue with manual event setup is the lack of flexibility. ![]() If you choose the wrong events or want to add more later, you’ll have to go back, grab more engineers, and have them add more tags. You’ll have to decide in advance which events to track and have engineering put them in place using custom tracking code. The first limitation is its implementation-while Amplitude can be a powerful tool, setting it up requires substantial engineering resources. Lacks a good selection of third-party integrations Need to update tagging with every new release or update on your site ![]() Requires manual event tagging, which canleave major holes in your data Requires extensive engineering resources to get value
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